Goal-led platform visibility

Choose the support that helps your next business goal move.

For established career and leadership coaches who want purposeful visibility on the platform that matters most · without reducing the work to random posts or generic captions.

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Content + Visibility Review

Choose this when
You know something is getting in the way, but you need clarity on what deserves attention first.

The problem it addresses
Your offer, proof and content may all be present, yet the connection between them and the business goal is unclear. That makes it difficult to know which change will matter most.

How I approach it
I review the priority platform, offer and recent content before a focused working session. Together, we identify the main gap between what the business needs to achieve and what the current online presence is communicating.

Your role
Bring the business context and the goal you need to move. You leave with the diagnosis, three priorities and the recommended next step.

What is included

Pre-review of the priority platform, offer and recent content
75-minute working session
Diagnosis of the main gap between the business goal and the current online presence
Written action brief with 3 priorities and a recommended next step

Investment: $50

Start with the Review

Content + Visibility Management

Choose this when
You want one priority platform working consistently around the offer and business goal you need to move.

The problem it addresses
Your platform may be active without giving the right people a clear, repeated understanding of your expertise, proof, offer or why they should take the next step.

How I approach it
I shape the content strategy around the offer, buyer and current business priority, then use content, engagement and targeted outreach where each has a clear job to do.

Your role
Share the expertise, business context and approvals I need. I manage the ongoing visibility work so the platform is not simply active, but purposeful.

What is included

Up to 16 original content pieces monthly for one priority platform
Content strategy shaped around the offer, buyer and current business priority
Strategic engagement and targeted outreach carried out within the agreed weekly hours
Monthly strategy + performance review

$500/month · Founding rate · One platform · 3-month minimum

Explore Management

Platform Authority + Visibility

Choose this when
You need deeper ownership across how your expertise, proof, positioning and offers are understood online.

The problem it addresses
Your visibility may involve several messages, offers, proof points or platforms, but they are not yet working together to build the authority and buyer understanding the business needs.

How I approach it
I take deeper strategic responsibility across the content and visibility system, strengthening the connection between the offer, buyer, positioning, proof and priority platforms.

Your role
Keep me close to the business priorities and decisions. I shape how those priorities should be communicated and recommend what the wider visibility system needs next.

What is included

Everything included in Content + Visibility Management
Deeper offer, buyer, positioning and content-to-enquiry journey work
Profile optimisation on the priority platform in month one
Up to 20 core content pieces monthly
Content and visibility support for one priority platform, with a second added only when it supports the business goal
Platform-specific adaptation when a second platform is included
Strategic engagement and targeted outreach carried out within the agreed weekly hours
Monthly authority, content-funnel + business-goal review
Strategic recommendations based on audience response, enquiries and gaps in the buyer journey

Optional additions can include:

Lead magnets
Opt-in pages
Newsletter setup
Welcome-email sequences
Cohort/launch campaigns

When the content-to-enquiry journey needs an additional asset, I will recommend it. Optional additions are scoped and priced separately according to the business need; they are not automatically included.

From $1,000/month · One or two priority platforms · 3-month minimum

Explore Authority + Visibility

How it works

A clear path from enquiry to purposeful visibility.

You do not need to diagnose the problem before we speak. Bring the context; I will help determine the most sensible level of support.

Tell me what you’re trying to move

Complete the short form with your offer, current visibility and business goal.

I recommend the right next step

I review the context and determine whether a Review, ongoing management or deeper authority support makes the most sense.

We confirm the scope

We agree on the priority platform, responsibilities, deliverables, investment and starting date.

We begin with the business goal

Once onboarding is complete, I review the offer, buyer, proof and current online presence before the visibility work begins.

Your next step

Not sure which level of support you need?

You don’t need to diagnose the problem before we speak. Tell me what you’re trying to move in the business and what’s currently getting in the way. I’ll use that context to determine whether a Review, ongoing support or another next step makes the most sense.

Tell me what you’re working on

The difference

This is not content for the sake of staying active.

Your visibility should help the right people understand your expertise, trust your proof and see a clear reason to take the next step.

Ordinary content management

Starts with a posting schedule.
Prioritises volume, reach and follower growth.
Turns expertise into generic platform content.
Treats engagement and outreach as activity targets.
Reports mainly on likes, views and impressions.
Keeps the platform active without connecting it to the offer.

My goal-led approach

Starts with the offer, buyer, proof and business goal.
Turns your real expertise into clear, recognisable authority.
Gives content, engagement and outreach a specific job.
Builds visibility around the people most relevant to the goal.
Looks beyond reach to conversations, enquiries and buyer response.
Creates a clearer path from discovering you to considering your offer.

What makes the work different

We do not begin with a posting schedule.

We begin with the offer, buyer, proof and business goal. Then we decide whether content, engagement or outreach has a useful job to do.

The goal is not to keep you active. It is to make your expertise easier for the right people to understand, trust and act on.

Frequently asked questions

A few things you may want to know first.

Which platforms can you support?

We choose the priority platform according to your offer, audience and current business goal. The work is not limited to LinkedIn; it can include another platform where the right people already discover or evaluate your expertise.

Do I need to know which service I need?

No. Tell me what you are trying to move and what is currently getting in the way. I will use that context to recommend the most sensible next step.

Is this social media management?

No. I do not begin by filling a posting calendar. The work starts with the offer, buyer, proof and business goal, then uses content, engagement and outreach where each has a clear purpose.

What do you need from me?

I need access to your expertise, current priorities, offers and proof, plus timely feedback and approvals. Your level of involvement depends on whether we are diagnosing, managing one platform or taking deeper strategic ownership.

Can you guarantee leads or sales?

No. I can strengthen the message, visibility and path toward enquiry, but results also depend on the offer, market, audience, timing and execution.

Work with Magdaline

Tell me what your business needs its priority platform to support next.

I’ll review your offer, proof, current visibility and goal, then recommend the most sensible level of support.

Work With Me