Ways to work together

Build thought leadership around the expertise you already have.

For established career and leadership coaches whose content does not yet reflect the depth of their experience, proof, or point of view.

“Your strongest content is probably not hiding in another prompt. It is sitting in your proof, your offer, and the questions buyers keep asking.”
The work is knowing what to pull forward, what to repeat, what to remove, and how to say it clearly enough for the right people to enquire.Magdaline Mwihaki
01

Content + Thought Leadership Diagnostic

Investment: $100
75 minutes

A focused strategic consultation to examine what your content currently communicates and where trust or clarity may be breaking.

Depending on the business, we may examine your positioning and message, the connection between your offer and content, the buyer you are speaking to, how your expertise and point of view appear online, how proof is being used, thought leadership gaps, trust gaps, and your current enquiry path.

This does not include social media management, posting, design, a month of content, or full strategy implementation.

You’ll leave with a diagnosis of the main gap between your expertise, content and enquiries, three strategic priorities and a focused next-step plan.

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02

Content-to-Inquiry Strategy Sprint

Starting investment: $500

A diagnosis-led strategy engagement for established career and leadership coaches with a proven offer, paying clients, and expertise worth making more visible.

The work begins by identifying what the business needs. Depending on that diagnosis, the Sprint may include business and content research, a current content audit, an expert interview, buyer understanding, positioning and message review, expertise extraction, point-of-view and signature-idea development, proof strategy, thought leadership territories, content architecture, channel direction, CTA and enquiry-path direction, measurement priorities, and a 90-day strategic roadmap.

The scope is shaped around the actual strategic problem rather than forcing every business through the same list of deliverables. The engagement concludes with a strategy presentation or handoff.

Strategic writing support can be added where appropriate.

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03

Ongoing Content Strategy Advisory

Starting investment: $1,200/month · 3-month minimum

Available after a Strategy Sprint or where continued strategic support makes sense.

Ongoing advisory may include monthly strategy sessions, content performance reviews, expertise and thought-leadership extraction, strategic content review, planning around upcoming priorities, proof and message alignment, strategy adjustments, and advisory for the coach or internal team.

This is not daily posting, scheduling, community management, DM management, or administrative support.

Strategic writing support can be added where appropriate.

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The strategy work

AI can give you content ideas. It cannot replace clear judgment.

AI can help you write faster. But it will not automatically know what your business should be known for, what your buyers need to trust first, which proof matters most, or why your current content is not creating enquiries.

That is the strategy work.

Is this for you?

The strongest work starts with shared expectations.

This work is built for established expertise, a proven offer, useful proof, and a willingness to look closely at what buyers need before they enquire.

This work may fit if…

  • You are an established career, leadership, or executive coach.
  • You have a proven paid offer, paying clients, and useful proof.
  • Your expertise feels deeper than your public content.
  • You want stronger positioning and thought leadership.
  • You are ready for strategic diagnosis, not just more posts.

This may not be the right next step if…

  • You need someone primarily for posting or administration.
  • You want guaranteed reach or guaranteed leads.
  • You are unwilling to examine your offer, buyers, proof, or positioning.
  • You need basic content ideas rather than strategic direction.
What happens next

A simple process built around clarity.

You bring the coaching expertise. I bring the research, questions, structure, and strategic judgment to make it clearer in public.

01

Apply

Use the Work With Me form to share your offer, proof, business maturity, content situation, and investment readiness.

02

Diagnose

I review what the content currently communicates and where the positioning, trust, or enquiry gap may be.

03

Build the strategy

We shape the message, buyer understanding, proof strategy, thought leadership territories, and enquiry path.

04

Hand off or advise

You leave with a clear strategic direction. Ongoing advisory is available where continued support makes sense.

Work with Magdaline

Start with the business, not another batch of posts.

Tell me about your offer, your content situation, and what needs to change.

Work With Me